Why Power BI

Explore the top reasons organizations choose Power BI to meet their self-service and enterprise business intelligence (BI) needs.

Build your business on secure data analytics

Meet both your self-service and enterprise data analytics needs on a single platform. Access powerful semantic models, an application lifecycle management (ALM) toolkit, an open connectivity framework, and fixed-layout, pixel-perfect paginated reports.

Simplify how you analyze and share large volumes of data. By using a no-limits Azure data lake, you’ll reduce the time it takes to get insights and increase collaboration between business analysts, data engineers, and data scientists.

Take advantage of the latest advances in Microsoft AI to help non-data scientists prepare data, build machine learning models, and find insights quickly from both structured and unstructured data, including text and images.